AmEz Events
Brand, website + landing page system
AmEz Events, New Jersey
2024
Branding, web design, development, programmatic SEO
Events & celebrations
The challenge
AmEz Events designs the celebrations families remember — birthdays, baby and bridal showers, graduations, office parties, soft-play setups — across seven New Jersey counties, with 200+ celebrations behind them and a 5.0 rating. What they didn't have was a brand or a website that felt like the work. And event planning is searched one occasion and one town at a time: "baby shower planning in Wyckoff", "quinceañera in Paterson". A single services page can't show up for any of that.
The approach
Start with the brand, because everything else hangs off it: a serif wordmark built from the two initials, a warm cream-and-ink palette, and an editorial layout that lets the photography carry the mood. Then the site itself — what we create, the design-led story, recent work, the families' own words, and a four-step process from discovery call to lasting memories. Underneath it, the reach: a landing page system that pairs every occasion AmEz designs with every town they serve, so each specific search has a specific page.
The solution
A hand-coded PHP site with the brand applied everywhere — services, soft play, gallery, about, blog, contact — plus 2,370 generated landing pages: fifteen occasions across 158 New Jersey towns, each with its own copy, local context, and links to nearby towns. Every page carries its own title, description, and structured data; the whole set is mapped in one XML sitemap submitted to Search Console; and adding an occasion or a town is a config change, not a rebuild.
Technical detailsBrand identity · Custom PHP · 2,370 programmatic landing pages (15 occasions × 158 towns) · Per-page SEO & schema · XML sitemap + Search Console · Mobile-first
The result
Landing pages, live and indexed
New Jersey towns covered
Occasions, one page per town
Every number above is verifiable in the live sitemap at amezevents.com/sitemap.xml — 2,378 URLs, 2,370 of them town × occasion landing pages.
Let’s make something impossible to ignore.
Tell us what you're building, where you're going, and what success looks like.