AmEz Events is one of the projects we're most personally attached to. The name comes from our two children's initials. It's an event planning business that sits next to the studio, and it gave us an excuse to do something different from the usual dark-mode tech-studio aesthetic that defines a lot of our other work.
The design brief: editorial, warm, not techy
Event planning sites tend to fall into two camps. The first is "wedding-industrial complex" — heavy on stock photography of bouquets, soft-focus brides, and a script font that's hard to read. The second is "generic agency" — clean grids, big sans-serif type, and not much personality. We wanted to skip both.
The aesthetic we landed on is closer to a printed magazine than a typical website. A cream background instead of pure white. Gold and warm neutral accents instead of brand-color primaries. A serif display face for headlines, with generous spacing. The site reads like something you'd flip through at a coffee table, not scroll past on a phone.
The build
Like almost everything we build for our own properties, AmEz is custom PHP — no CMS, no page builder, no JavaScript framework. The whole site is a few PHP files and a single CSS file. It loads in well under a second and scores 95+ on Google PageSpeed.
Specific design touches we ended up using:
- An "AM" monogram logo we iterated on through dozens of SVG drafts. The final version uses overlapping letterforms with a deliberate negative space that suggests motion.
- A typographic hierarchy built around a single serif (for headlines) and a clean sans (for body and metadata). No third font, no fourth weight.
- Generous whitespace everywhere. Even on mobile, the rhythm of the page feels closer to a print layout than a typical responsive site.
- Real photos, not stock. Every image on the site is from a real event the business has put on. This was non-negotiable.
Why we tell this story
We post about client work all the time, but our own projects are where we get to take design risks we wouldn't push a client to take on their first build with us. AmEz is what happens when we let ourselves chase an aesthetic without an external brand to anchor.
It's also a useful answer when prospects ask whether we can do "soft" design, not just sharp tech-studio looks. We can. Here's the proof. Take a look at amezevents.com and judge for yourself.
If you want to work together
Whether you want a site that looks like ours or one that looks nothing like ours, the right starting point is a conversation about what you're actually trying to communicate. Get in touch and tell us about your project.
Want to work with us?
If something here resonated, let's talk about what you're building.